What exactly are Google Panda and Google Penguin and how do they affect your website? Google Panda and Google Penguin are algorithms that Google uses in order to keep the quality of websites found in their search results in check. First we will talk about Google Panda. About 12 percent of websites are affected by the Google Panda update. This algorithm was launched in February 2011 and it has had 13 updates since then. Google Panda ensures that content found in websites is rich and purposeful. It frowns upon filler and fluff that is found in many SEO optimized websites that are simply looking to obtain a higher page ranking without providing visitors with any actual useful content. Google Panda penalizes these sites when it finds worthless content. It also keeps an eye out for high bounce rates, which is when someone hits a page and immediately leaves it with out interacting with the page. In a nutshell, the goal of Google Panda is to continually improve search engine results and keep Google at the top of most visited search engines.
On the other hand, Google Penguin was launched in April 2012 and it has only had one update since then. About 3.1 percent of websites are affected by Google Penguin. The main goal of this algorithm is to penalize websites that promote low quality links and that over-optimize anchor text. Keyword stuffing is also frowned upon by Google Penguin. Keyword stuffing is when the content repeats the keyword or phrase over and over in an attempt to show Google that it is important and an authority. In other words, Google Penguin seeks to rid its search engine of websites that utilize questionable SEO tactics. In order to keep Google Penguin happy, you need to build natural links based on your relevant and useful content. So the the easiest way to over come these changes that affect your site is to write useful quality content.
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