Digital Marketing is the Engine that Makes Your Website Run!
We have found that there are three categories most companies fall into; the first are companies that are frustrated that their websites are not bringing in new business, the second, feel the website is not important to their growth, and the third are the companies that have a strategic advantage to compete and dominate the first two groups.
If you fall into the first group and are frustrated at the lack of visitors and leads then our strategically designed website will work wonders for you!
You know your company has more potential to grow and need some help making it happen.
We focus on making your site easy for visitors to connect with you. We tell them how you help not what you do!
We appeal to the solutions you provide to your clients so new visitors will want to learn more about your products and services.
We increase traffic, conversions, & revenue.
The second group, those who are not interested in leveraging their website into a tool to grow their business usually do not understand the technology or work in the 'it's not broke, don't fix it' mindset.
If you are part of this group and reading this, then you know, it may not be broke, but it is not maximizing the potential of your business.
The third group is hustling to grow their business.
Whether you are in the frustrated group or the group missing out, we can help your business grow.
What Is Digital Marketing & Why Does It Work?
At a high level, digital marketing refers to advertising delivered through search engines, websites, social media, email, and mobile apps. In the past advertising was done thru print and TV, like a monkey with a virus, the company's message was spread to anyone it could come into contact with. The internet changed all that. Now we can pinpoint and find people in your local area, people with intent to buy or that fit the image of your ideal client and advertise directly to them. On top of that, we can report on who came to your site and what they do, creating reporting so you can see the ROI your marketing efforts deliver.
We use several different methods to drive traffic, deliver leads and convert customers. Using Google and Bing Search Engines we can optimize your site with the best keywords that will attract your ideal clients. Whether thru organic search results or Pay Per Click (PPC), your business will gain focused traffic to help you grow.
Social media platforms such as Facebook, YouTube, LinkedIn, Instagram and Twitter all provide a number of ways to promote and advertise your business. Each platform has a unique demographic and allows us to focus in like a laser to introduce and promote your solutions.
Although often referred to as outdated, email marketing is one of the best ways to stay in front of customers and nurture leads. Whether the focus is to nurture leads over time by offering great information and value or staying in front of existing customers to stay on their mind, email marketing is cost effective and works great in conjunction with other marketing efforts.
One often overlooked marketing tool is your own website, see group two above. Your website can help your sales by delivering free content, educate potential clients and overcome buying objections with the use of testimonials and case studies showing how you helped other customers with your solutions.
Each of these is gears in a machine that when calibrated and working together drive traffic, educate and help generate leads and turn visitors into customers.
Have questions? We are here to help!
Email marketing is dead! Long live Email marketing!
Email marketing is still one of the best methods of communicating with your customers. Unlike PPC or Social media, it costs little or nothing and you control who sees it. With an effective campaign, you can nurture leads and existing customers to sell more!
SEO
Ever throw a party and no one showed up?
That's what it's like when you create an engaging and effective website but do not market it. We can help you build a strategy to optimize your site and help drive focused traffic that is interested in your products and services.
FB MARKETING
With 68 percent of internet-using adults on Facebook, it’s difficult to dispute the benefits of Facebook advertising. Facebook offers a wide array of targeting and retargeting options so you can show your ads to your specific audience. With just a few clicks, you can run ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop.
PAID ADVERTISING
Paid traffic isn't something to be ashamed of.
PPC management is about learning who your customers really are. Our focus is to understand who your customer is and how they search to buy. Doing this helps us create the most effective ad campaigns possible.
